Frequently Asked Questions
Here are some quick answers to a few questions we get asked just about everyday. If you don't see your question below, please let us know how we can help you!
Q: How much does a website cost?
A: This is probably the question I get asked most and unfortunately there isn't one answer. It's sort of like someone asking you
"How much does a car cost?" There are so many variables that it makes it impossible to state a cost prior to understanding exactly what you're wanting. (A VW Bug or a Cadillac) Although all of our projects start with a quote, estimated on number of hours expected to spend on that project. So there are no surprises!
Whether you send your project overseas at $6.00/hour or pay a high-priced consultant $500.00/hour, you'll probably get what you paid for.
Our rates are very competitive for the level of creativity and customer service we provide... and our clients benefit by receiving a quality product at an affordable price.
Q: My nephew offered to design my logo for free... why should I pay for one?
A: Because you usually get what you pay for. Properly interpreting the clients needs, marketplace and audience is a skill you learn after years in the industry and hundreds of client meetings. It's definitely something you get better at. And while I'm sure they have good intentions, how confident are you that the design you're accepting is 100% original and not "borrowed" from another logo or clipart gallery?
The same goes for logo design contests. While extremely inexpensive and sometimes free, you run the very real risk of accepting a logo that has been designed by someone else and slightly modified to suit your needs. Not only is this bad design practice but it opens the client up to a host of lawsuits and liabilities, not to mention that cheap Logos tend to look a little cheesy.
Every designer has seen it happen and it's an unfortunate aspect of our industry. Remember, just because you can buy dental tools doesn't mean you should give yourself a root canal. You probably shouldn't let your nephew give you one either!
OK... enough about your nephew
Many people do not understand how important a good logo is and how valuable it is to their business and this is why I am going to outline some very important facts telling you exactly why logo design should not cost $50. and why your logo is not something you should take lightly, as first impressions mean a lot, both good or bad.
Let's compare a “cheap logo design” to “professional logo design” and why you should invest in a professional logo design.
To understand what a logo is meant to do, we first must know what a logo is. A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
It makes me wonder why some people have no logo or why they would bother with a cheap logo design if a logo is meant to do all of these things?
Let's take a look at what quality you can expect from a logo in between the $5 to $200 bracket. The particular case I am looking at today is from a $35 logo design contest that was held on Digital Point Forums.
The “brief” for the logo design project was:
“Make a logo for the site ‘Spela Piano’. The meaning of that is Play Piano. This is a site where our members can learn to play piano online.”
Below you can see the responses from the contest...
You will notice that nearly all of the logos above use free standard issue fonts and don’t assign to the rules of what makes a good logo.
Ask yourself these questions in regards to the logos above:
• How many of the logos can you describe or remember?
• Are these logos effective without colour?
• Are they scalable?
• Do they gain immediate recognition?
• Convey the company’s personality, character or attitude?
• Relate to your clients by conveying a feeling of familiarity and credibility?
• Have association with quality and satisfaction?
I will leave these questions for you to decide.
Now compare these professionally designed logos and answer the same questions as above….
See the difference?
Why are they so different?
The design process of a professional logo designer usually consists of:
1) The Design Brief: They conduct an interview with the client to get the design brief.
2) Research: They conduct research focused on the industry itself, on its history, and on its competitors.
3) Reference: They conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
4) Sketching & Concepts: They develop the logo design concept(s) around the brief and research. They use creativity and know how to design a logo.
5) Reflection: They take breaks throughout their design process. Allowing ideas to mature, get renewed enthusiasm and receive feedback.
6) Presentation: They then choose whether to present only a select few logos to the client or a whole collection.
7) Celebration: They then drink beer or eat chocolate or sleep or start on next logo design. Or a combination.
Do you believe doing all of that costs $5.00?
On that note, did you know that the software to make the logo is $700 in itself, let alone the computer that it has to be installed onto or the costs associated with the essentials… paper, ink and an internet connection.
Isn’t it about time you invested in a professional logo design?
You can get a free quote for a professional logo design by contacting us today!
Q: Are there any long term commitments?
A: Nope. I'm already happily married. : )
Q: What is the client's involvement in the design process?
A: Whatever the client wants. I like to involve the client as much as possible, especially new clients. The conception of every project is arguably the most important aspect of delivering what the client wants so I ask a lot of questions to determine what they expect. This is what I like to call the 'Discovery' Stage. Client input and participation can be a critical aspect of keeping a project on track and on budget.
However, once a good relationship has been established, I often know what the client wants before they do and am able to work more independently allowing the client to focus on other things.
Q: Do you create and install vehicle wraps?
A: Yes. We design full color, custom graphic wraps for all types of vehicles. In fact we can wrap just about anything, from Semi-Trucks & Food Trucks to Trailers, Cars, Vans, Airplanes, Boats and even Porta-Potties! We also have specialty graphic film for use on windows, interior or exterior walls, concrete and beyond. Our installers are some of the best in the Houston area, and can be available to travel for major installation projects.
Q: What kind of stuff do you create?
A: Here is a list of many of the products we create, although this list is constantly growing from month to month!
Design is what we love to do, and all of this variety is what keeps it interesting.
Design & Branding
Brand Identity Design
Tag Line or Slogan Creation
Letterhead, Envs, Premium Business Cards, Invoices, etc.
Photography - In-House or On-Site
Photo Retouching & More
Custom Website Design & Development
Search Engine Optimization
Google AdWords Campaigns
Custom Contact Forms
You Tube Integration
Flash, XML & Java Script Programming
Banner AD Design
iPhone & iPad Website Design
Interaction & Navigational Design
Website Hosting Services with Unlimited Email Adresses & More
Signage Design & Development
Interior & Exterior Signage
Point Of Purchase Signage
Tradeshow Graphics & Displays
Full & Partial Vehicle Wraps
Window Graphics (Solid or Perforated)
Professional Sign Fabrication
Neon Work & More
Screen Printed Apparel (Caps, Shirts, Aprons & More)
Embroidered Apparel (Caps, Shirts, Aprons & More)
Direct To Fabric Digitally Printed Apparel
300,000+ Promotional Specialty Items (Pens, Coffee Mugs, Mouse Pads, You Name it!)
Direct Mail Impact Postcards
Large Format Banners & Billboards at Any Size
CD/DVD Covers & Booklets
Printed Floor Mats/Floor Decals & More
Direct Mail Impact Cards... Inviting your community to visit.
Sunday Bulletin Shells
Stationery & Business Cards
Building Campaign Packets
Ministry Magazines (Printed or eMags)
Ministry Newsletters (Printed or eLetters)
Banners & Signage
Special Event Brochures
Special Event Posters
Custom Designed Bible Covers
Printed Floor Mats
Window Decals or Static Clings & More
If you didn't see what you were needing listed above – Just ask!
Q: What is your hourly rate?
A: Our hourly rate is $75. We've spent over 25 years developing the art of high quality layered graphic design, and it shows.
All projects are priced at a fair market value for the level of service they receive, and quoted in advance, so there are no surprises.
Q: I need something designed yesterday...can you help me?
A: I learned a long time ago to never say "No" to a client... the answer is always, "Yes, but..." Therefore, I can usually accommodate your rush job depending on the scope of the rush project but there will be an additional charge to put other projects on hold, or to work into the wee hours.
Q: How will I receive my project once it is finished?
A: All industry standard formats are followed when delivering files.
Websites: All html files and their needed assets are uploaded to you, your server or our server if we're hosting your website.
Printed Materials: Print files are delivered as Hi-Resolution PDF Print files, or as required by the publisher/printer.
Any Native/Layered work up files will be archived at our studio at no additional cost to you for future use.
Logos: You will receive multiple file formats in Full Color and B&W for multiple uses. From low-res online versions to Hi-Res Print files, or possibly a vector file that can be scaled infinitely with absolutely no loss of quality when this type of file is applicable with your design.
Q: How does your design process work?
A: 1) Every project begins with a client meeting (over the phone, email or in person) where we discuss objectives, messaging, branding and a timeline. I may ask to see examples of work they like and examples of work they don't like. I do not believe it is possible to create an effective design with limited client interaction and input.
2) We submit a project quote for approval, and discuss a tentative timeline, so there are no surprises.
3) We secure a 50% project deposit, which places your project in queue to be worked on, and helps to determine a timeline for your project.
(All Logo designs must be paid in full with your order.)
4) We go to work. All clients will receive design proofs for approval, prior to printing any job, or launching any websites. We request that all client revisions, and/or approvals please be submitted in writting, via email.
Once everything is approved, we then go to the next step in production to complete your project. Payment balance is due on completion, unless other payment arrangements have already been established.
Q: Do you create Flash based websites or use Templates?
A: No, but we sometimes may incorporate a special feature that uses Flash. Flash Websites are pretty cool, although are not as search engine friendly, and Apple mobile devices will not curerntly display Flash files at this time.
No, we do not use website templates. Each website we create is unique and custom designed specifically based on the clients needs.
Q: Can you design & print 2 or 3 Tee Shirts for me?
A: Yes. Our Direct Digital Printing process allows us to create 1, 2 or 3 Tee Shirts if that's all you need.
Q: Who owns the rights to the final design?
A: Standard industry practice is that the designer retains ownership rights of all native/layered working files. Native/Layered workup files typically include licensed fonts and images that are restricted for redistribution. We will supply all High Resolution PDF print files, and/or all HTML website files along with their needed assets. Clients are not authorized to resell, lease or sublease any of the original art or designs produced. A design created by Graphixology, Inc. (GO) is a work-for-hire. In such a case, (GO) retains copyright ownership and has following rights: (a) Make derivative works or modifications including using different media to execute an idea, combining images or applying various effects. (b) Publicly distribute copies and/or display the work including promotional use such as in a portfolio, advertising or on a web site. (c) Control reproduction of the work which includes granting usage rights to clients.
There are certain situations where ownership is granted to the client in full, such as in a logo design. It would not be practical for the designer to retain ownership of this design. Therefore it is agreed upon that when your Logo is completed, approved and upon full payment, ownership of the Logo design will transfer to the client.
The American Institute of Graphic Arts has a well written guideline for artwork ownership and is the commonly accepted standard by which most designers adhere.
Q: How do I get started on my next project?
A: Simply send us a message thru our contact page to give us a brief desciption of your project. We can then talk on the phone, communicate via email, or meet in person (if you're in the Houston area), so we can get a better idea of the scope of your project and provide an estimate.
Q: Do you have any sample work we can see?
A: Yes. We have hundreds of high quality printed samples available to preview at our Design Studio, and a few online samples here.
Q: Is there a Money Back Guarantee?
Money Back Guarantee:
First of all, we want you to be a raving fan of our work! And we'll do everything we can to make that happen.
Our mission is to "Make Good People Look Great" by providing high quality, professional design services to all of our clients.
Please know that we're happy to work with you to make any requested design revisions until we obtain the look that you're after.
100% Refund Policy:
You may obtain a 100% refund of your project deposit if requested in writing within 30 days of invoice date, and/or prior to us submitting any design layouts, sketches or rough drafts. No questions asked.
Project refunds are not allowed after customer revisions are requested.
Project refunds must be requested in writing within 30 calendar days from date of invoice.
Project refunds are not applicable on domain registration fees.
Project refunds are not applicable on updates or add-ons to an existing project.
Project refunds are not allowed for any printed materials after the design proof has been client approved for print production.
Payment of Invoices:
All balances are due on completion, unless other payment terms have been arranged.
Non payment of invoices may result in termination of services, and/or a change in payment terms.
All bulk postage fees must be paid in full with your order, prior to any materials being mailed.
Third Party Services:
Graphixology, Inc. (GO) will always work to keep you up and running, although GO cannot be held responsible for loss or interuption of any 3rd party services, including but not limited to email services, hosting services, ISP's, loss of power, equipment failure, flood, fire, theft, ciminal acts, or any act of God. This includes, but is not limited to, the loss of any potential revenue due to service interuptions that are out of our control.